The Smarter Working Initiative social media campaign set up by Powwownow launched earlier last week and has been a great success so far. It encourages workers around the country to show themselves working in a way or location that suits them best by posting a selfie of themselves with the hashtag #Flexie or #SmarterWorkingInitiative. The campaign sees British businesses unite to showcase flexible working in the UK and how it benefits both the businesses and staff alike. How are you working smarter today?
Culture is the biggest obstacle to flexible working and the more obvious the benefits become and the more we can show how this way of working suits modern society, then hopefully the more barriers we can break down. We practice what we preach as we know our workforce work best with flexibility as the 9am-5pm office-based routine is dull, outdated and unproductive.