Having worked in the job board industry for quite a number of years now, I have seen some really good job adverts and some absolutely awful ones, but by and large, companies get them so wrong. I feel that when a job advert is being created, the hiring manager or the In-House recruiter does not put themselves in the candidates shoes and understand how the advert might look to them.
So many times have I seen job adverts that are so long you could wrap them round the earth....twice! On the flip side I also see adverts that are so brief and vague that I do not quite understand what the role is - so how will a candidate understand? Additionally I see adverts that talk about the company for 80% of the advert and only talk about the role for 20% of it. These types of adverts in my experience lead to low views and applications.
There is of course a sweet spot for job adverts and every recruiter in the land will have their own take on what that is, but i came across this article on Recruitment Buzz written by Rachel Jones which gives a very good basis for how job adverts should be put together to make them as attractive as possible.
Have a read, I think this could certainly be of use!
Job Adverts Lack Personality And Candidate Connection One of the main reasons companies lose candidate interest is because they come across as just another generic workhouse. Formulaic job descriptions are like cardboard cut-outs of your actual business, blatantly fake and void of any depth. What candidates really want to know is how you can add value to their working lives. If you pitch them a tedious outline of your company’s many accolades, you are only going to prove that you care more about your business’ growth than the growth of your employees.