It's all starting to get pretty damn boring now. Each new feature that Facebook, Instagram and Twitter decide to bring out induces a total snore-fest in the deep, dark, depths of my brain and it's so painfully obvious that they are all trying as hard as they can to compete against something that's already won; Snapchat.
Why though? I much preferred all of these platforms when they were at their most simple. They were different from each other. Unique. It was a pleasure to use each one because they gave you that simple variety. It was all we needed back in the day of social media's humble beginnings. It won't be long until they are all clones of each other and things WILL start to get incredibly boring.
Instagram stories has really got my back up at the moment. Perfect example. I love Instagram. I'm lucky enough to travel a lot and I'm passionate about photography, so this app is a great place for me to share and ultimately keep my most beautiful photographs, especially since Facebook decided to tangle up its news-feed with videos that play automatically, one after the other AFTER THE OTHER! But now, even Instagram is cluttered with its shambles of a stories feature. Just scrolling through the app is starting to become a chore.
I think Snapchat is great. Granted, when I first got it, I didn't get the concept. I thought it was stupid. But this is what social media does. It starts something that you HATE, then slowly but surely, you learn to live with it and accept it as the way of the world, maybe even love it a little bit. It's kind of like when your baby brother or sister is born. You don't really like it, but you get used to it and it becomes the norm. You know you're stuck with them so you make the best of a bad situation (sorry bro).
Now Twitter is jumping on this 'moments' bandwagon and it's almost distressing for me to witness. It's as though all of these 'veteran' social media platforms are quivering in their little boots, terrified that they're becoming outdated and 'not cool' anymore. Well guess what...you're making it worse for yourselves! There's a lot to be said for simplicity and familiarity. We don't need anymore headache features on these apps.
Twitter's Moments feature is about to get bigger. The company is opening up Moments to a slew of new partners, including brands, and plans to make the feature available to anyone in the next few months. Previously, Twitter's Moments — collections of tweets that follow a specific news stories or other conversations unfolding on the social network — have been curated by the company and a handful of publishers (including Mashable). With the expansion, Twitter is adding a bigger group of people into the mix, including influencers and brands.