Fascinating article from the guys over at The Drum talking about how we have become so reliant on the digital age of social media to reach audiences. Do we really have a one track mind now when trying to reach out to people?
I personally feel that Digital has gone the way off the mobile phone. We cannot live without it and it's hard to imagine the times when we didn't have things like Twitter and Facebook.
Very interesting read.
Just 15 short years ago, the marketing landscape looked very different. SEO was a secret closely guarded by those in the know, and a specialism filled with black hat techniques such as link-farming and blog comment stuffing. Pay per click was in its relative infancy, still being puzzled over, after Google’s AdWords product was introduced in 2000 and with Myspace not launched until mid-2003, the most social media got was slyly staring at a fellow commuter’s newspaper. In fact, a look at Google Trends searches shows the terms ‘social media’ and ‘social network’ barely registered pre-2008.