A really good article by Steve Cartwright, who I've been following for some time. A lot of the stuff in here has been really helpful for me and I'm sure it will others as well. Nice one, Steve!
Many people are familiar with the holiday push and the in-season push, but the truth is those are actually times where you can put in a little less effort to make good sales. It’s during off-season times where you must focus your marketing efforts to increase sales and capture the limited market.