Claire Bush over at Broadbean as been putting out some very insightful content of late, I came across this on Twitter this morning and thought it was well worth a share.
BuzzFeed, the buzz word for everything “content marketing” based, released figures at the beginning of the year highlighting that they were getting five billion content views per month. FIVE BILLION!! That’s a lot of views, but how does BuzzFeed manage this incredible feat? We could provide you with a detailed breakdown of all of their activities, the excellent journalism, or their zeitgeist-like ability to stay ahead of the current trending topics, but the simple answer is that they have a God-like ability to market through social media channels. BuzzFeed received 75% of their web traffic from their social media sites. They are acutely aware of this and optimise their content specifically for social media.