A huge breakthrough for ecommerce that I was completely unaware of - the Amazon 'Dash' button. The Amazon 'Dash' service has just launched in the UK in partnership with the likes of P&G and Nestle (so far).
To describe it in short, let's take your washing machine. It's a button that you can place on your appliance that once hit, automatically reorders your detergent for you through Amazon. It's the ability to quickly reorder items from anywhere within your home, eradicating the need to log on to the internet and browse online shopping sites. I'm not aware of all the ins and outs of the 'Dash' service, but thought this was a really interesting move by Amazon and I definitely want to get one! For £4.99 it's so worth it, even if just to have a little fun tech in the home. I presume they have an app attached to it so that you can adjust your products accordingly, otherwise I can imagine you'd need a button for every single item which would be stupid. It's also probably not that child-friendly too - I can imagine a few surprise orders due to liberal little fingers!
“Dash Buttons offer the convenience of ‘one-click’ shopping from anywhere in the home. Just press the button and your item is on its way,” says Daniel Rausch, director of Amazon Dash. Since launching in the US last year, the Dash Button programme has seen continued growth. Figures shared by the company show that in the last two months, Dash Button orders have increased threefold and orders via Dash Button take place at a rate of over twice a minute. The number of Dash Button brands available in the US has also expanded four times faster in 2016 compared with 2015.