It's beginning to get right on my nerves how many recruiters use the term candidate to describe what is actually a jobseeker. Because a candidate is someone being represented for a specific role, not just a generic person looking for a new role.
This flimsy article about personal branding highlighted my point perfectly, with commentators using the term 'candidate' like it was going out of fashion.
Jobseekers are not considered candidates until they are being represented. Otherwise they are just jobseekers. Jesus.
And to mention a small aside about the personal branding article itself: if there wasn't a reference to Twitter in there, I'd have thought the article was written in the early 90s. And as for advocating the use of Wordpress as a 'means of helping stand out from the competition'?
I mean, what a cobble of crap.
Recruiters can also work with candidates to ensure their personal brand projects the right image. Peter Cobley, Managing Director at Found Us, suggests using LinkedIn to talk about their professional experience and Twitter to inject a bit of personality into the mix. But he also advocates the use of blogging sites such as WordPress as a means of helping stand out from the competition and demonstrating credentials in a particular sector.