I sat in on a talk yesterday at In-house Recruitment LIVE! by an employer branding professional, who was speaking about the correlation between retail and recruitment (which is a lot stronger than you might think) and one of the topics he discussed that particularly stuck out in my mind was social media and business.
'Choose one platform and do that well' was his advice and it completely made sense. Sometimes, marketers and perhaps, non-marketers, panic about the need to be on EVERY single social media platform because that's what they think valuable social media is, but actually, it's the worst way to go about building brand presence online. Never spread yourself too thinly when looking to build your social media presence - start with one and grow in relevance once you've established yourself on each platform. Not every platform will be right for your business, so do your research first. Who is your target audience? What is your product or service? How are your users engaging with brands online? There are a lot of things to consider, so start at the top and work your way down.
If you're a business owner you need to be on social media. Not only is it a very low-cost way to build your company brand, it allows you to engage and target users from all generations while gaining instant feedback on your product or service. While there’s no denying that social media is essential for businesses, the most challenging part is actually getting started. After all, there a number of social media networks that do a variety of tasks ranging from sharing pictures to answering questions. It can get intimidating. If you’re a business owner that is new to social media, here are some of the best ways that I've found to determine what networks you join.