Like the scriber of this wonderful piece, Lisa Jones, I've long-since eulogised the importance of marketers in today's recruitment rebellion.
I know many agencies that sniff at the thought of hiring a marketer above a recruiter, which in the days of employer branding is utter madness.
Death to those ignorant recruiters, I say, and viva the marketing revolution.
Recruiters are from Venus and Marketers from Mars! So the colouring in department is avidly crayoning their value into the recruiters’ pipeline… And it’s often lost in translation. Marketing departments are often surrounded by colours and, wait for it, criminals. Read more...