I created this article last week which was a collection of memes for the recruitment industry and it ended up being one of my best viewed pieces. Why? MEMES. 

It's amazing how much everyone seems to love a meme! Stick a meme on it and you're golden, at least in my network anyway. Why though? The meme is so effective that under most descriptions of the 'internet meme' you find something along the lines of 'spread from person to person'. It's viral by nature but what makes each one so successful?