As soon as I saw the word Disney and the cutest little picture of Dory I knew I wanted to read this article, and I'm so glad I did! This article outlines the business strategies that Disney uses to make sure that their brand stands out in the mind of the consumer and appeals to their key demographics. It discusses how using a combination of not only clever marketing but strong team communication and imagination can create products that appeal to a wide audience.
“Tell me, and I forget. Teach me, and I remember. Involve me, and I learn.”