With the way the candidate landscape is changing and the need to engage with them through thought-provoking and relevant content, I thought this article from HR Grapevine would be of interest to many of you about to embark on a content led journey.

We took this approach at OnlyMarketingJobs.com about 2 years ago by recruiting a content writer to help attract new audiences to the site and it has had an incredible impact increasing traffic by more than 30%.

"Don’t just curate and create, win your candidates over" this is exactly the approach we have had, our content writer gets into the hearts and minds of candidates and they have expressed their enjoyment and usefulness on a regular basis. This has in turn helped us build a loyal candidate base and have become our vehicle to share our content even further. 

We strongly recommend content as an avenue to seriously consider if you are not already doing so.