With the way the candidate landscape is changing and the need to engage with them through thought-provoking and relevant content, I thought this article from HR Grapevine would be of interest to many of you about to embark on a content led journey.
We took this approach at OnlyMarketingJobs.com about 2 years ago by recruiting a content writer to help attract new audiences to the site and it has had an incredible impact increasing traffic by more than 30%.
"Don’t just curate and create, win your candidates over" this is exactly the approach we have had, our content writer gets into the hearts and minds of candidates and they have expressed their enjoyment and usefulness on a regular basis. This has in turn helped us build a loyal candidate base and have become our vehicle to share our content even further.
We strongly recommend content as an avenue to seriously consider if you are not already doing so.
Despite Brexit, hiring in the UK is – according to reports by both totaljobs and Jobrapido – either on the rise or holding the course. In order to stay competitive, recruitment agencies – and hiring managers - must maintain a high candidate conversion rate, with ROI a crucial benchmark. Naturally, increased demand for talent means candidates’ have more options to consider when deciding who to trust with their next move. So, how do you get their attention? Speaking to Executive Grapevine, Darren Clare, CEO of Stratton Craig, discussed why content is the best hook to catch candidates.