As a bit of a self proclaimed cat lady myself this project excites me greatly! Not only is this an adorable campaign but the reason behind it is really refreshing.
It's obviously a fantastic way to get more people looking into the idea of rehoming one of these furry little guys, which is great cause, but also as James Turner the founder of Glimpe has said it encourages commuters to think about what truly matters to them in their lives.
We all know how important the underground advertising is in London, but every now and then it's really great to see an innovative campaign like this come along and make you think about the bigger picture. I don't know about anyone else but I've definitely got my fingers crossed they do another campaign but with puppies instead!
We tried to imagine a world where public spaces made you feel good. We hope people will enjoy being in the station and maybe think a bit differently about the world around them. Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.