I've always found the topic of social media an interesting one! I have my own personal accounts, many of which were set up during my mid-teens and hold the bulk of my favourite memories in the form of photos and childish conversation. I do, like many people, also have my gripes with it and must confess that at times, I really do hate it! If it wasn't for the memories that haunt my Facebook page I would not now have one.
There is absolutely no denying that the evolution of social media has completely transformed the way that we do business and especially the ways in which businesses can market themselves! Highly targeted marketing and remarketing is a fantastic example of this. The other day I had been looking up florists during my lunch break at work (wedding admin). When I sat down in the evening after dinner, I opened up Facebook to check out what the family were saying (they are always on it!), there were adverts for bridal florists all over my news-feed. It's amazing that businesses now have the ability to get themselves in front of the exact customers they want rather than the old spray and pray approach.
Read more on the subject below:
Social media is such a pervasive thing in our society that it’s easy to forget that we’re only in the second decade of widespread global use. Believe it or not, we’ll look back in 15 or 20 years and say social media was only in its infancy in 2016. Myspace launched in 2003, Facebook in 2004, Twitter in 2006, Instagram in 2010, Pinterest and Snapchat in 2011, and Periscope in 2015. In other words, the oldest mainstream social networking site on the Internet is less than 15 years old. The newest ones have only been around for months.