Some of our favourite clients use content incredibly well as a part of their marketing and talent attraction strategy, and it really is great to see. More and more agency-side recruiters and even in-house recruiters are now using content as a way of banking those all-important candidates before they've even started their job hunt. They are embedding their brand in the minds of their target audience before they've even considered a career move or embarking on a new recruitment campaign. 

This article explains why it's so important that you indulge in content marketing within your recruitment business.