Some of our favourite clients use content incredibly well as a part of their marketing and talent attraction strategy, and it really is great to see. More and more agency-side recruiters and even in-house recruiters are now using content as a way of banking those all-important candidates before they've even started their job hunt. They are embedding their brand in the minds of their target audience before they've even considered a career move or embarking on a new recruitment campaign.
This article explains why it's so important that you indulge in content marketing within your recruitment business.
By providing your clients and candidates with credible, industry-related content, you can connect with them before they even embark on their job hunting or recruitment journeys, embedding your brand in their minds very early on. This is not PR about how great your company or services are, it is a regular supply of unbiased news and evergreen careers articles about the industry itself. By empowering them with this knowledge, it positions your brand as a credible source of information – a role previously assumed only by publishers.