There are so many terms and acronyms we use in digital marketing, that there may be a few in the article below that you might have never heard of before. Or maybe you’ve heard of but weren’t quite sure what they meant. (I didn't know the majority of these!)
Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you've found yourself nodding along in a meeting, too afraid to ask "What's that mean?" The space, which at the most basic level concerns how digital ads flow online, is constantly evolving. What was programmatic yesterday is not the programmatic of today or tomorrow. Here's a look at the terms and practices that are essential to know as a digital marketer on the way to 2020.