The Swedish furniture retailer launched a tongue-in-cheek marketing campaign called ‘Retail Therapy’, which has renamed it's products to match common Google searches about relationship problems in Sweden.
This cheeky takeover of SEO means people who searched Google for advice were met with results of products with the same name which claim to help improve common problems such as 'my partner snores' and 'she doesn't want to cuddle'.
I think this is a brilliant idea and some of these definitely made me laugh. Read on to see some of their other product suggestions, and who knows, you might find some solutions for your own relationship problems!
IKEA's Retail Therapy was released as a campaign to prove to consumers that the company's products have always been 'inspired by how people live in the real world.'