Ever thought about that? I have! Initially I was just really curious as to why the World would do this. There are going to be so many future generations (fingers crossed) - you'd think that the logical thing to do would be to start at A and work your way down? Or perhaps start at Z and work backwards?
According to Peter Francese, a demographic and consumer markets expert, the Baby Boomers were the first generation to be named as a category. I personally quite like that name. Alliteration. Most people with a minor grasp of history will understand the meaning behind the naming of the Baby Boomer generation so I won't elaborate and trust me, you don't want me to. I could write all day about history believe me, particularly wartime history and don't even get me started on the Tudors.
As for the generations to follow, according to Francese, it was merely a case of throwing stuff at the wall and seeing what sticks. If that's the case, why not start the letters at A or Z? Generation 'insert letter' is hardly inspiring or descriptive is it? If it's going to be a letter it may as go in some kind of chronological order. I felt like this simply could not have been the case, so I did a little bit of basic research for myself. Generation X, the generation that started all this madness, are the ones to study.
The most tangible explanation I can decipher from my exploration is purely down to this generation and its close proximity to the Baby Boomers. In particular, it referred to older members of the cohort born between 1961–1964 who were often labelled as Baby Boomers but didn't feel like Baby Boomers. The 'X' in pop culture refers to an unknown variable or a desire not to be defined, which reflects this group's feelings perfectly. As a consequence, the subsequent two generations continued in alphabetical order, so there you have it! That is a pretty good explanation as to why they began naming the generations at 'X' instead of 'A'.