When I first graduated, I began reading every article I could find on 'How To Land Your Dream Job', 'How To Craft A Stunning CV', 'The Best Covering Letters You'll See This Year'... The lot. I felt productive. I felt knowledgeable. My CV was great. My covering letter was amazing. I was sure to find a great job. Right?
Well.... Not really.
Not to discount having a strong CV and/or covering letter, as both are obviously important, but I didn't really get anywhere useful in my job hunt until I began developing my personal brand, and learning how to project it. While personal brand is something that inevitably grows as you do, it is actually established fairly early on in your career. As mentioned in the article below, the foundations for your personal brand begin with you and your values.
When you have a clear idea of your personal brand, it drives your decisions, impacts your working goals and influences how you present yourself. This means that when you're interviewing for that job, you have a clear idea of who you are what you stand for. When deciding which job offer to go for, you can ask yourself how the company aligns with your personal brand. Ok, so it may sound a little formal, but in reality it is a great way to drive decisions (personal or professional!) and it when you start feeling like you've lost your way post-graduation, gives you a focus. Always good!
The article linked below is from a talk that I found extremely useful, which includes advice from a number of very impressive women in marketing. Hopefully it helps you as much as it helped me!
Good Luck, and get in touch if you find yourself utterly stumped by the job hunt - we are here to help!
5 – Evolve as you go As your career progresses, so should your personal brand. In her first job, Nina shared how she was always late for work. However, when she landed her second job, she made the decision to reinvent herself – she didn’t want to be the girl who was always late. She evolved her personal brand and it worked because it was a change that felt natural to her at the time.