The Potential I, Robot Scenario

The subject of bots in recruitment seems to have been present in our offices for a few months now. Many brands are taking notice of the importance of Customer Experience, and are introducing more customer satisfaction KPIs. In response this new demand, chatbots have been put forward as a potential part of the solution, leading to many speculating whether robots would ultimately take our jobs (and take over the world). 

Luckily, the general consensus was that this was actually highly unlikely.


Giving The People What They Want

Consumers have a much higher expectation of online brands than they have done previously. With the amount of time that people are willing to wait for a page to load currently at an average of less than 3 seconds, why do we assume that people are still willing to wait for up to 24 hours for a member of our team to get back to them?

Bots are becoming increasingly common for many businesses, with some (such as budgeting tool Cleo) operating entirely through automated programming. People are growing accustomed to dealing with them, and as such, bots have the potential to be a cost- and time-efficient addition to any business' customer experience strategy.


What's Next?

Below is an extract of a blog from Martyn Redstone, of RoboRecruiter, discussing the merits of ChatBots in more detail.

OnlyMarketingJobs will be working with Robo in the coming weeks, so keep an eye out for our little OMJBot!