The Potential I, Robot Scenario
The subject of bots in recruitment seems to have been present in our offices for a few months now. Many brands are taking notice of the importance of Customer Experience, and are introducing more customer satisfaction KPIs. In response this new demand, chatbots have been put forward as a potential part of the solution, leading to many speculating whether robots would ultimately take our jobs (and take over the world).
Luckily, the general consensus was that this was actually highly unlikely.
Giving The People What They Want
Consumers have a much higher expectation of online brands than they have done previously. With the amount of time that people are willing to wait for a page to load currently at an average of less than 3 seconds, why do we assume that people are still willing to wait for up to 24 hours for a member of our team to get back to them?
Bots are becoming increasingly common for many businesses, with some (such as budgeting tool Cleo) operating entirely through automated programming. People are growing accustomed to dealing with them, and as such, bots have the potential to be a cost- and time-efficient addition to any business' customer experience strategy.
Below is an extract of a blog from Martyn Redstone, of RoboRecruiter, discussing the merits of ChatBots in more detail.
OnlyMarketingJobs will be working with Robo in the coming weeks, so keep an eye out for our little OMJBot!
Many organisations depend on volume recruitment. This could be for an annual intake of staff (such as a graduate scheme), expansion or for seasonal requirements. At this time of the year, many organisations increase their workforce to take into account the demands on their business that the festive period can create. In fact, the top four industries that hire more people in readiness for the seasonal period are retail, hospitality, tourism and media. However, volume recruitment and seasonal hiring create many challenges to the recruitment process that many organisations experience year on year, time and time again. How can a chatbot help conquer those challenges?