Interesting article which I am sure would raise many arguments for and against which area of business should be responsible for employer brand.
Having read through this with great interest I feel it is clear, at least in my eyes, that HR And Marketing should steer employer branding together, they kind of cannot do it successfully without one and others input.
Would be interesting to see what others think, especially those who are currently responsible for their Employer Brand.
Consider this, recent research in the Harvard Business Review states that 60% of surveyed CEO said they believe responsibility for the Employer Brand (EB) should be in the Marketing. Here is why I agree with that conclusion. And, another study highlighted the fact that: 60% of the CEOs surveyed said this responsibility lies with the CEO. For the sake of this article: Let’s take up the Marketing Department route here. Let’s begin. HR in most cases wants to own all of Employer Branding; in fact, 58% of HR executives say HR should own it. So, the prevailing conventional wisdom and practice suggests that HR be the current and accepted home for most Employer Brand initiatives—but is it the best home? In this article, I suggest a paradigm shift.